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Toronto/Montreal Event Marketing: Here’s What You Need to Know

Are you looking to develop a business marketing event in Toronto or Montreal? Whether you’re hosting a conference, an expo, a seminar, or a pop-up shop, you need to execute your plan properly to generate leads and win new business. So read on to find out everything you need to know to make your next Toronto/Montreal event marketing plan a success!

Set an Event Marketing Goal 

Setting a SMART goal for your Toronto/Montreal event will not only help you plan, but it will help you measure your success. For example, generate 70 new leads by the end of your event. Once you’ve set a SMART goal, it will be much easier to fine-tune the type of event you should host and help you improve for next time. To help you attain your goal, try to answer the following questions:

  • Why should your guests attend, and what do they gain?
  • What are the hot trends in your industry?
  • Who is your target market?
  • What sponsors do you need?
  • Which speakers are popular?

Promote Your Toronto/Montreal Event

Once you have your venue, guest speaker, sponsors, and vendors secured, it’s time to promote your event! Make sure you leave at least a few months to promote your Toronto/Montreal event in advance. A good rule of thumb is to leave anywhere from 90 to 180 days to promote. Use a combination of email, social media, direct mail, phone calls, print ads, and paid ads to promote your event. And remember that it’s always a good idea to continue promoting the event while it’s in session using Facebook Live, Twitter, and Instagram.

Attract People to Your Event

There are many ways to entice people to attend your event, such as contests, VIP packages, and swag bags. However, one of the best ways to attract people to your event is free food! 

And what better crowd-pleaser than a commercial popcorn machine in Montreal or Toronto? Popcorn is a nutritious, low-fat, gluten-free snack that everyone loves! Our popcorn machine rentals are available with or without a server and include everything you need to make your event an absolute success. No matter the size of your event, we have a commercial popcorn machine rental that will suit your needs! We don’t count portions, and every popcorn machine in Montreal or Toronto is all you can eat with all raw, natural, non-artificial, and non-GMO popcorn ingredients provided by us. 

Work With Sizzle Popcorn 

When done right, Toronto/Montreal Event Marketing is essential to scaling your business. To make sure it’s a success, you need to set a goal, promote your event, and attract people to attend. There’s a lot to consider to make sure your event goes smoothly, but when you work with Sizzle Popcorn, it can be done! We offer no pick-ups, no appointments, and no-hassle! We deliver, set-up, service, and clean-up at your event. So don’t hesitate to get in touch with us today and let your next event pop off!



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